You've turned NZ$10K a month in ads into a 5-star locksmith Aucklanders trust on-site in 15 minutes. That's the hard part — done. DGTL turns that proof into a franchise-grade brand, a technician recruitment engine, and the systems to open market after market — the recognition of Two Men and a Truck or Pop-A-Lock, with none of the franchising. You keep 100% ownership.
It works — and that's exactly the point. But a retainer that keeps one city humming isn't a system built to open the next five. The ceiling was never leads. It's vans, technicians, and a brand only Auckland knows.
Every new van needs a reliable, vetted technician. Hire the wrong one and you burn the 5-star reviews you spent years earning. Right now, growth moves only as fast as you can recruit — and recruiting isn't your job.
Your reputation is gold in Auckland and invisible in Hamilton, Tauranga or Christchurch. Walk into a new market and you're a stranger again — forced to compete on price instead of on a name people already trust.
NZ$120K a year in ads books jobs today — but the moment you pause, it stops. None of it is building an asset that makes the next market cheaper and faster to win.
Everything that has to travel with you into a new market — built once, dropped in everywhere.
A recognizable identity that travels: name system, vehicle livery, uniforms, review engine and trust signals — engineered so a customer in any city recognizes you before they ever need you.
Your proven Auckland ad data, rebuilt into a replicable paid-media playbook across Google and Meta — one that drops into any market and buys jobs at a known cost per lead, not a guess.
The same paid-media machine, pointed at hiring. A recruitment funnel that fills your vans with vetted, reliable technicians as fast as you can add routes — screened to protect the reputation you built.
Booking, dispatch, CRM and automated reviews in one platform — so every new market runs on the same rails from day one, and scaling never turns into chaos.
Leads without technicians means missed jobs and dead reviews. Technicians without leads means idle vans burning cash. So we run both from one data core — and they scale in lockstep.
One data core. Two engines. Every new market gets both on day one.
Two Men and a Truck started with two brothers and a $350 truck — today it's 430+ locations across 48 states, because the brand became the product. Pop-A-Lock turned locksmithing into America's largest locksmith network. Jim's built 5,400+ franchisees across Australia and New Zealand — and just launched Jim's Locksmiths. The lesson isn't "sell franchises." It's that a recognizable brand plus a repeatable system beats a lower price every single time.
We build you that brand and that system — and you keep every location and every dollar.
We dig into your ad data, reviews and unit economics to find what drives profit and what caps growth.
We build the franchise-grade identity: name, livery, vans, uniforms and the trust assets that travel.
We stand up the operating system and rebuild your ad data into a per-market playbook.
Both engines fire in market one — demand and hiring together, measured to a known cost.
The same brand, engines and systems drop into the next market. And the next.
The exact capabilities your rollout needs — demand generation, operating systems and paid media — proven on real DGTL builds.
A 40-year-old market rebuilt into a modern platform: Stripe payments, CRM sync, marketing automation and an automated Google Reviews pipeline across 10+ live integrations. The same backbone a multi-market rollout runs on.
Security hardened, site rebuilt, demand compounding: mobile Lighthouse jumped 45 → 86 and organic traffic doubled in 12 months. Proof we turn spend into an asset that keeps paying.
Strategic paid campaigns across Google, Meta and beyond — targeted, measurable, and built to scale. The engine that replicates your proven Auckland data into every new market you open.
You built the reputation. Now let's make you
"Guys!!! WOW! This is awesome 😍 I love it 💖 So happy to see the results!"
"It's rare to find such young and passionate professionals. I am privileged to work with them… Their creativity, work ethic, skills and drive are exceptional. Just look at what they did for Art Villas in only 5 shooting days!"
Your current setup runs ads in one market — and it clearly works. Scaling to many markets is a different job: brand identity, technician recruitment, operating systems and a per-market playbook. That's what we're built for. Plenty of clients keep what's working and add us as the scale layer — we'll tell you honestly which parts to keep and which to upgrade.
No. This is the franchise playbook without the franchising. You get the recognizable brand and the repeatable system; you keep 100% ownership, every location, and every dollar of profit. No franchisees, no royalties, no diluted control.
We point the same paid-media engine that finds customers at finding staff: recruitment campaigns, an applicant funnel and a screening process tuned to protect your 5-star reputation. Vans get filled by vetted, reliable technicians — not whoever happened to be available that week.
The winning creative, offers and targeting logic travel; the local details — suburbs, budgets, seasonality — get re-tuned per market. That's the whole point of turning your data into a playbook instead of a one-city campaign. Locksmith demand looks remarkably similar city to city, which is exactly why the model replicates.
Once the first market is branded and systemised, each new one runs on the same rails — brand, both engines and the operating system drop in together. We'll map a realistic timeline to your cashflow and hiring pace on the call, and scope the investment to the growth you actually want.
Bring your Auckland numbers. We'll map the brand, both engines and the first three markets — and show you exactly what scaling looks like. You keep 100% ownership.
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