501 Alliance Avenue is a 308,000 sq ft former Cooper Canada factory in Toronto's Mount Dennis, already home to an eight-studio production facility, a venue that seats 600 and holds 900, and a 24-hour golf facility under one roof. DGTL is placing ten instalments inside it — fixed positions, each with its own zone, type and status, placed one at a time, and the ten do not become eleven. This is not a hub DGTL is proposing to build. It is a position inside one that already exists.
Building facts: LoopNet listing 24534643; greenofficespace.ca; Alliance Banquet Hall, alliancebanquethall.com; Tracer Golf, tracergolf.ca/rates-locations/501-alliance-ave — all fetched 2026-08-15.Mount Dennis grew up around Kodak Heights — the Eastman Kodak plant that manufactured photographic film on this site from 1913 until it closed in 2005. In November 2025 the neighbourhood got its transit back: Mount Dennis Station opened for GO, UP Express and TTC service, with Line 5 Eglinton Crosstown following in February 2026. The station entrance is the restored Kodak Building 9, the last surviving structure of the film plant.Wikipedia, Mount Dennis and Mount Dennis station — fetched 2026-08-15.
A brand that wants Canadian production output does not need a Canadian production company. It needs an address, a crew it can book, and a room that already exists. Standing up an operation to capture a share of that spend is slower and costs more than taking a fixed position inside a building that already runs one.
A creative operator has the other half of the same problem. The reel, the rate card and the eye already exist — what's missing is the floor. Toronto's film and television cluster is the third largest in North America, with more than 5,000 active businesses already competing for the same square footage.Toronto Global, torontoglobal.ca/our-industries/film-tv/, page last modified 19 Jun 2026.
501 Alliance Ave does not need DGTL to become a production building. It already is one. Four things that are true about it right now, independent of this offer.
The fourth floor holds Alliance Studios — over 40,000 sq ft across eight individual studios, with 13-foot ceilings, used for film shoots, photography and advertising.
tagvenue.com/ca/venues/toronto/35617/alliance-studios; screenglobalproduction.com — fetched 2026-08-15.Alliance Banquet Hall seats up to 600 for a dinner or holds up to 900 people standing for a concert or launch — already operating inside the same building.
alliancebanquethall.com — fetched 2026-08-15.A former Cooper Canada factory: 66,000 sq ft floor plates, 30-by-20-foot column spacing, 20-foot ceilings and polished concrete in its flex units, four truck-level doors plus a drive-in loading bay.
LoopNet listing 24534643; squareyards.ca — fetched 2026-08-15.Geothermal HVAC, a 298 kW solar farm, fibre-optic connectivity, 125 surface and 170 covered parking spaces, an on-site cafe, and Tracer Golf's eight fully automated bays running 24 hours a day.
greenofficespace.ca; realtor.ca MLS W12664678; tracergolf.ca — fetched 2026-08-15.An instalment is a position inside the building. Each one is a single zone, held on one of five types, carrying one status. The ten zones sit inside [SUITE] at 501 Alliance Avenue — [TOTAL-SF] inside a 308,000 sq ft, four-storey former Cooper Canada factory. There are ten. There is no eleventh.
A zone's listed type is a default, not a rule — the recording studio could go ANCHOR to the right brand, or a creative operator could take it on RESIDENCY. TRADE is not a default anywhere; it is a basis available against any of the ten.
Nothing on this board should be read as a finished room. The building is verifiable today; the ten zones inside it are the plan being placed. That number comes out of a conversation that has not happened yet. There are no prices on this page.
You get the current state of the board: which of the ten are still open, and the basis each is being offered on.
What a brand needs from a Toronto production presence is one half of it. What it can put in is the other: cash, a content package, a name on a room, an operating team. Between them they determine which of the five types fits.
A zone's listed type is a default, not a rule — the basis can flex to fit what both sides actually need.
This is where cash or trade, fee structure, term and what each side receives get settled — in the same agreement that sets the term.
The zone is built to the agreed specification. An ANCHOR zone is built to the holder's own spec and carries their name; a PLACEMENT is fitted for a fixed surface or fixture inside a shared zone. What gets built depends on which of the five types was agreed.
The holder occupies the zone on the terms their type defines — a workspace with metered production access for RESIDENCY, an agreed content package with no invoice for TRADE, recurring rights to a public-facing zone for HOST. Occupancy runs for the negotiated term; renewal, expansion, or stepping back are part of the same agreement, not a separate negotiation.
What gets fitted out at step five is one of ten specific rooms. Everything below describes what gets built inside 501 Alliance Ave, in the same building that already carries a working production tenant on its fourth floor. None of these ten is finished, staffed or open today. Each zone shows its default type. TRADE is not a default anywhere — it is a basis available against any of the ten. See "What we're not claiming" further down this page for exactly where each one stops.
A full professional tracking and mix room, designed around one anchor tenant's own signal chain.
A radio-station format built into the open industrial shell, sized for a single fixed brand placement.
An open floor with a mounted, adjustable lighting grid, built to be shooting-ready without a separate rig-up.
For music videos, repeating content series, influencer campaigns — a dedicated environment, not a shared bay.
A performance and entertainment programming surface, held by whoever runs the season's calendar on it.
Gatherings, meetings and events — including hosting outside groups — on a recurring basis.
Multiple stations, positioned as a fixed placement inside a shared post-production zone.
Individually designed, separated workspaces — a residency basis, metered against the production zones.
The cleanest placement surface in the building — a single-brand fixture, nothing shared around it.
A cafe and food vendor position held by one operator, brand or independent.
Three results, chosen because they show what a position inside a production building actually buys: physical production capacity turned into multiple content streams, and brand campaign output.
One on-property production block turned into four content streams covering the resort's next campaign cycle: photo, video, FPV drone, and influencer activation.
15–17 second hook-first native edits, three repeatable content pillars, channel operations end to end.
Multi-asset content for a hardware launch — photography, videography and UGC, coordinated as one deliverable.
The building that made the film is making the films.
Kodak Heights, 1913–2005. Ten positions, 2026.
Unedited, in the words they used. The first one arrived as a message, not a reference.
"Guys!!! WOW! This is awesome 😍 I love it 💖 So happy to see the results!"
"It's rare to find such young and passionate professionals. I am privileged to work with them... Their creativity, work ethic, skills and drive are exceptional. Just look at what they did for Art Villas in only 5 shooting days!"
Three things on this page could be oversold. Here is where each one actually stops.
An instalment is one zone, held on one of five types. ANCHOR is a whole zone built to your spec and carrying your name, paid annually. PLACEMENT is your brand on a fixed surface inside a shared zone, paid annually. RESIDENCY is a workspace plus metered production access, paid monthly. TRADE trades access and production capacity for an agreed content package — no invoice moves. HOST is recurring rights to a public-facing zone for your own events, paid per season.
Ten is the number, not an opening batch with more behind it. What happens after all ten are placed is not part of what is being offered today, and this page will not pretend otherwise.
A Canadian address that is a room, not a registration. An instalment gives a foreign or out-of-province brand a physical footprint inside a real production building — a place your team can visit, film in, and host from, without standing up a Canadian operation to run it. Toronto's film and television cluster is the third largest in North America, with over 5,000 active businesses in the sector, and Ontario's film and television production spend reached $2,557.1 million in 2024 — $905.6 million domestic, $1,651.4 million foreign. That's the industry the room sits inside.
No invoice moves in either direction. A TRADE holder gets access and production capacity inside the building; DGTL gets an agreed content package it can use, spelled out in the same agreement that sets the term.
No. See "What we're not claiming" above — they are verified neighbours, not partners, and no arrangement with them is part of this offer.
Term length is set in the agreement for each instalment and depends on its type — annual for ANCHOR and PLACEMENT, monthly for RESIDENCY, per season for HOST, and whatever the content agreement specifies for TRADE. Renewal, expansion, or stepping back are handled in the same agreement, not as a separate negotiation.
There's no price list here — that comes out of the conversation. The availability sheet has the current state of the board.