Main One already has the rooms, the engineers, and a roster most studios only dream of. Here's the pilot: DGTL brings the creative direction, content and social growth — in exchange for time in the rooms during hours they'd otherwise sit empty. A straight partnership, no retainer, that turns the reputation into the presence to match it.
Everything that makes a great studio is already here. What's missing is the brand around it. Here's the gap we'd close — observed July 2026.
Diplo, KILLY, Pi'erre Bourne, WondaGurl, Denzel Curry, Offset and more are featured on Main One's own roster — yet the studio's Instagram sits around 1,500 followers. The credibility is real. The audience hasn't caught up.
The site's Book Now page currently loads blank. There's no public rate card, no per-room calendar, no way to pick an engineer online — sessions get settled over DM, text and e-transfer. Momentum leaks the moment an artist wants to book.
1K built a room the city records in, but almost none of that story is online. The person and point of view behind Main One — and the 1K and WondaGurl brands beside it — are the studio's biggest unbuilt asset.
You're already moving — filming commercials, investing in the brand. And the credibility's here; the names are already on the wall. What turns "the studio where they recorded" into the studio Toronto follows is a content engine and positioning behind that momentum. That's exactly what this pilot builds.
A partnership pilot, not an agency invoice. Here's exactly what each side puts in — a clean swap, no cash either way.
No retainer. No invoices. A 90-day pilot — either side can walk. Paying sessions always come first; we only use the hours your rooms would otherwise sit empty.
One creative partner across direction, content, presence and positioning — so the whole brand moves together, not in pieces.
A single visual and content direction for Main One — session films, artist docs, studio tours and campaign concepts, planned and produced end-to-end. The look and feel that make every clip unmistakably Main One.
Rebuild the presence to match the roster: a content system across Instagram, TikTok and YouTube that turns reputation into reach — and turns viewers into booked sessions instead of drop-offs.
Develop 1K's personal brand and build brand assets for the 1K and WondaGurl brands — identity, content pillars and a founder-led story that puts a face and a point of view on Toronto's most important room.
Open the partnership doors — brands, labels, gear and artists — and position Main One, in public and in the press, as the definitive #1 studio for artists in Toronto.
Same rooms. Same roster. A completely different brand around them.
A clear five-phase pilot — you keep running the studio while we build the brand around it.
Days inside the studio — sessions, the staff, the 1K story, the roster and the rooms.
Set the creative direction: visual identity, content pillars and the Main One narrative.
Shoot and build — session films, tours, founder content and 1K + WondaGurl brand assets.
Launch the channels and a posting system across IG, TikTok and YouTube that compounds reach.
Review the pilot's numbers together, open partnership and press doors, and lock in what scales next.
A selection of DGTL work in music, culture and content — the exact muscles this partnership uses.
A single-day embed from hotel pickup through the encore at Cabana & Rebel Toronto — a recap film and press-grade gallery from one artist, one day.
Live concert documentation cut into a dynamic recap with custom motion graphics — turning one night into shareable, on-brand content.
Creator-led, hook-first native edits (15–17s) on three repeatable pillars, run end-to-end — 12M+ views across organic and paid. The social system this proposal runs on.
A single on-property production block turned into four content streams — photo, video, FPV drone and influencer activation. The efficient shoot model we'd run at the studio.
When it's time to open partnership and creator doors for Main One, this is the network we bring.
You've already earned the reputation.
Now let's build the
"Guys!!! WOW! This is awesome 😍 I love it 💖 So happy to see the results!"
"It's rare to find such young and passionate professionals. I am privileged to work with them... Their creativity, work ethic, skills and drive are exceptional. Just look at what they did for Art Villas in only 5 shooting days!"
Right. It's a trade: our creative direction, content and social growth in exchange for time in the rooms during hours they'd otherwise sit empty. No retainer, no invoices during the pilot — each side just puts in what it already has.
Room time. We bring our own artists and the DMTV network in to record and create during those off-peak hours, and we get to prove a partnership that works. You get the content, the brand and the reach; we get a home base to create in. Everyone's building.
Never. We only use vacant, off-peak hours the rooms would otherwise sit empty, and paying sessions always take priority. If a room's booked, we're not in it — the pilot is built to fill dead time, not compete for it.
You do. Everything we produce for Main One and 1K — the films, the assets, the identity work — is yours to keep and use. Ownership and usage are spelled out clearly before any work starts.
A 90-day pilot. Either side can walk, no strings. We keep it deliberately low-stakes so the work speaks for itself — and when it's landing, we scale from there together.
The rooms and the roster are already here. Let's put the empty hours to work and build the brand the world sees. Book a call and we'll map the pilot together.
Taking you to DGTL's booking page now…