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Prepared for Modern Sense Furniture

Furniture Worth Thousands.
Marketing That Finally Matches.

You’ve built Toronto’s most beautiful showroom, and 59K people are watching. DGTL turns that attention into a content engine that stops the scroll, feeds your ads, and sells high-ticket pieces — the same system behind campaigns that pulled 12M+ views. Content, advertising, and data from one team.

PREMIUM CONTENT  ·  CONVERSION ADVERTISING  ·  FULL-FUNNEL TRACKING

Trusted by industry leaders and innovators worldwide

On RunningCanonDJIEpidemic SoundMercedes-BenzAnkerHyundaiSix Senses IbizaArc'teryxAudiLexusPolarProFordPorscheCoronaGuild's GarageRotaryCanaDream
The Approach

Great Marketing Is a Multiplication Problem

Beautiful furniture isn’t enough on a feed. Three things have to work together — and most brands only have one. We build all three, so each makes the others worth more.

Pillar 01

Content That Performs

Cinematic video and photography, planned on repeatable pillars — built to stop the scroll organically and to work just as hard as paid ad creative. One shoot, made to sell.

Pillar 02

Advertising That Converts

Conversion-optimized campaigns across Meta and Google — the right piece in front of the right buyer, structured and measured to turn views into showroom visits and high-ticket sales.

Pillar 03

Data That Decides

Pixels on every platform plus server-side tracking — a complete, accurate picture of what actually drives sales, so every dollar of spend gets smarter instead of guessed.

The Signature System

The Content-to-Checkout Funnel

One connected pipeline where every asset earns its keep twice — first as organic content that builds the brand, then as the paid creative that sells the piece. This is the engine we’d build for Modern Sense.

One Engine · Five Stages

From Scroll to Showroom

Luxury furniture isn’t an impulse buy — it’s a considered one. So we don’t chase a quick click; we build desire, then convert it. Each stage feeds the next, and the data feeds all of them.

The Flow
1
Pillar content that stops the scrollCinematic video and photography on repeatable pillars — room reveals, craftsmanship close-ups, designer moments — made to earn organic reach.
2
The same assets become ad creativeEvery hero piece is cut into conversion-first ads. No separate shoot, no wasted footage — organic and paid run on one library.
3
Targeted campaigns reach real buyersMeta and Google put the right piece in front of high-intent shoppers in your market — measured, tested, and scaled.
4
Full-funnel tracking closes the loopPixels plus server-side tracking connect a scroll to a showroom visit to a sale — so we scale what sells, not what looks busy.
5
High-ticket sale — online or in-storeRetargeting and branded assets carry the buyer to the finish: a booked visit, an enquiry, a purchase worth thousands.
Content pillars Ad creative Meta + Google Server-side tracking Retargeting

The idea is simple: content you’d post anyway becomes the ads that sell — and every dollar of ad spend is measured to the sale, not the like.

What You Get

Built to Sell, Not Just to Post

The content is the centerpiece. Everything else exists to turn that content into sales you can measure.

Cinematic Media Production

Scroll-stopping video and photography of your pieces and showroom, planned on content pillars and shot to look as expensive as the furniture is — the foundation everything else runs on.

VideoPhotographyContent pillarsShowroom shoots

Reusable Branded Assets

Branded carousels, graphic posts, static promo pieces, and email-campaign creative — a cohesive library you own and reuse, so the brand looks consistent everywhere it shows up.

CarouselsGraphicsEmail assetsPromo statics

Conversion-Optimized Advertising

Paid campaigns across Meta and Google — targeted, tested, and built to scale. The natural next step once the creative is strong: put spend behind the pieces that sell and grow what works.

MetaGoogleRetargetingScaling

Tracking & Attribution

Complete measurement, done for you: pixel installation across every platform plus server-side tracking for a deeper, more accurate picture of what’s actually driving sales.

Pixel setupServer-sideAttributionReporting

As you grow, the same team can quietly handle website design & development, ongoing maintenance, and custom software — available when you need it, never a distraction from what sells furniture.

More Than a Vendor

A Two-Way Referral Engine

The best part of working with DGTL isn’t only what we make for you — it’s who we bring with us. This is where the relationship pays for itself twice.

Our Network, Working for You

Through DGTL Influence — 80+ vetted creators with 350M+ combined reach — we can bring high-profile names into your space to collaborate, feature your pieces, and put Modern Sense in front of audiences that don’t know you yet. An optional add-on that multiplies exposure fast.

80+ creators350M+ reachCollaborationsAdd-on

Warm Referrals Into Your Showroom

Our network includes interior designers, stylists, and creators who furnish luxury spaces for a living. Working together, those relationships become a warm pipeline of qualified clients sent straight to Modern Sense — and the content we make together sells for both sides. You furnish their projects; they bring you buyers.

Interior designersQualified referralsMutual growth

A designer sourcing a $20k dining set for a client is worth more than any ad — and they’re already in our network. Partnering with DGTL puts you in front of them.

How We Work

From First Shoot to Scaling in Five Moves

No drawn-out onboarding. A tight, sequenced ramp that gets premium content live fast and compounds from there.

01

Audit & Strategy

We review your brand, socials, site, and current ads — then map the content pillars and the pieces most worth selling.

02

Produce

A production block in your showroom captures a full library of video and photography — built to run organic and paid.

03

Launch & Instrument

Content goes live, campaigns turn on, and tracking is verified end to end — pixels and server-side, before a dollar scales.

04

Optimize

We read the data weekly, cut what doesn’t sell, and double down on the pieces and angles that do.

05

Scale

Refresh creative, widen the winning campaigns, and layer in the network — a loop that compounds every month.

Proof, Not Promises

We’ve Done This in Your World

A home-decor client in your exact niche, luxury brands we’ve shot, and content that performs — proof we understand how to sell beautiful things online.

Home & InteriorsIn-Niche Proof of Concept
Home Decor · E-Commerce

ON Home Decor — Selling Interiors Online

A home-decor brand in Modern Sense’s own category. We elevated the online shopping experience and the content around it — sharpening how products were shown and found, and driving more qualified traffic and online sales. Direct proof we know how to move furniture-adjacent, high-consideration purchases.

ContentE-commerceSEOSame niche
1 Shoot → 4 StreamsLuxury Content Library
Luxury Hospitality · 2024

Six Senses Ibiza — Luxury, On Camera

One on-property production block turned into four content streams — photography, video, FPV drone, and influencer activation — enough to cover an entire campaign cycle for a five-star resort. The same efficiency we’d bring to your showroom: shoot once, feed every channel.

PhotographyVideoDroneInfluencer
12M+Views · Organic + Paid
Content-to-Performance · 2023

Epidemic Sound — Content That Converts

We relaunched the channel with short, hook-first edits built on three repeatable pillars — a format engine that pulled 12M+ views across organic and paid. Proof that the same content, planned right, performs whether it’s a post or an ad.

Short-formContent pillarsPaid social
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Combined creator reach
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Impressions delivered
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Views on one content relaunch
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Projects shipped worldwide

Your showroom stops people in person. Let’s make your content stop them

Testimonials

What Partners Say

"Guys!!! WOW! This is awesome 😍 I love it 💖 So happy to see the results!"


Jelena Ljubinkovic
Social Media Channel Manager, Epidemic Sound

"It's rare to find such young and passionate professionals. I am privileged to work with them... Their creativity, work ethic, skills and drive are exceptional. Just look at what they did for Art Villas in only 5 shooting days!"


Filip Žák
Founder, Art Villas Costa Rica
FAQ

Questions, Answered

Most furniture brands are posting content and boosting the occasional ad — but the content, the ads, and the data are three disconnected efforts. We run them as one system: content built to double as ad creative, campaigns pointed at real buyers, and tracking that ties a scroll all the way to a sale. The result is spend that gets smarter every month instead of guessed at — and a brand that finally looks as premium online as it does in the showroom.

Your actual pieces, in your actual showroom. The whole point is to make Modern Sense’s specific furniture and space look extraordinary — stock imagery can’t sell a $20k sectional. We plan a production block on-site, capture a full library across your key pieces, and build everything from there.

You do. Every photo, video, carousel, and asset we produce is yours to keep and reuse across any channel — your site, socials, email, in-store screens, anywhere. You’re building a library that keeps working long after each campaign.

In plain terms: standard pixels miss a growing share of what happens after someone clicks. Server-side tracking recovers that lost data, so we see far more accurately which ads and pieces lead to real enquiries and sales. Better data means we stop funding what only looks good and put budget behind what’s genuinely driving revenue — often the single biggest lever on your return.

It starts with content as the foundation, with advertising layered on once the creative is strong — scoped to fit where you want to grow, and flexible as it works. After the first production block you’ll have premium content in hand quickly; campaigns and tracking follow; and from there it’s a monthly loop of producing, measuring, and scaling. The fastest way to see exactly what we’d build first is a quick call — grab Stephen and we’ll walk your numbers.

Let’s Talk

Let’s Make Modern Sense Impossible to Scroll Past

The quickest way to see what this looks like for your brand is a two-minute conversation. Call or text Stephen, send an email, or book a time — whatever’s easiest.

Or send a note

Got it — Stephen will be in touch.

Your note is in. Want to skip the queue? Call or text Stephen right now at 705-391-8417.

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