Two releases, fifteen Sessions, rooms from the Junction to Dubai — the taste is proven. What's missing is the engine: a visible operator, a content cadence that compounds, and systems that turn every night into the next three. That's the retainer.
The next Gdaal decides based on who's visibly building. Without an operator brand, every signing conversation starts from cold — and the demo inbox you opened can't convert what it can't see.
Sessions get filmed, nights happen, then the momentum evaporates. No cadence, no retargeting, no list — so the next date sells like the first one ever did.
Dubai sessions, Istanbul and London bookings in the orbit — but no system underneath: no reporting, no funnel, no repeatable machine an international label needs to service inbound artists.
Everything in the retainer feeds the next stage. Presence builds gravity, gravity fills rooms, rooms fund artists, artists compound the label.
Your operator brand + Parkway's identity, built and visible.
Weekly content engine across every channel — never dark again.
Tracked links, ticket attribution, monthly numbers that steer.
Events sell on runway, recaps sell the next one, list grows.
Visible machine attracts talent; label services them at scale.
Two production days a month — event coverage, Sessions filming, or studio content days. Shot, edited, delivered.
Reels, Sessions cutdowns and personal-brand content, cut for each platform and posted on calendar — the cadence that keeps Parkway and its operator visible between events.
Full management of the label and personal channels — calendar, publishing, community touchpoints, photo sets from every shoot day.
The brand system for Parkway and for you as its operator — visual identity, release assets, event key art direction, and artist-facing treatments in each artist's own language, the way the Gdaal package was built.
Tracked links and ticket attribution on everything we publish, one monthly growth report, and a quarterly strategy session that decides where the next ninety days point.
The retainer covers the work. The ladder below only pays when the numbers move — so our incentive is your growth, not your invoice.
Exact thresholds and percentages sit in Schedule B of the agreement — set together from the day-14 baseline audit, so targets are real, not theatre.
Full channel and funnel audit, KPI baseline locked, brand system for Parkway + operator drafted, tracking installed on everything.
Content engine starts publishing — Sessions cutdowns, personal-brand pieces, release assets for the catalogue. First production day banked.
First monthly report. What moved gets doubled, what didn't gets cut. Ticket attribution live on the next event announce.
First label-artist activation produced under the partnership — the Gdaal model applied to the roster, priced at preferred rates.
Numbers on the table. If the machine's proven, we structure the expanded partnership; if not, you walk with the system, the library, and the data.
A label signing artists across borders needs more than content — it needs the right corporate structure, clean IP and trademark strategy, and licensing that travels. We map the options with you — Canadian, US and international structures — and educate on how artist IP, publishing and trademarks should sit as this scales. Implementation runs through licensed legal and tax counsel; we bring the picture and the introductions.
A gated interactive pitch, a private artist treatment built from a full study of Gdaal's visual language — Farsi option included — a concept film PDF, and a reactive audio experience. Built and live in days, in the artist's own aesthetic, not ours. That's the standard every Parkway artist gets under this retainer.
See it live →"Guys!!! WOW! This is awesome 😍 I love it 💖 So happy to see the results!"
"It's rare to find such young and passionate professionals. I am privileged to work with them... Their creativity, work ethic, skills and drive are exceptional. Just look at what they did for Art Villas in only 5 shooting days!"
The machine runs.
Everything in the five rows above is inside. Artist productions for label talent (videos, treatments, batch days), paid ad spend, and travel bill separately — at preferred rates set in the agreement.
You do — every deliverable assigns to Parkway on payment. Artists keep their own IP, always. DGTL keeps portfolio rights and its own tooling.
Month-to-month at the same rate, or the day-90 scale conversation if targets hit. Either way you keep the system, the content library, and the data — nothing is hostage.
Against a baseline we audit together in the first two weeks, through tracking we both can see — links, codes, platform analytics. Schedule B spells out every threshold before anyone signs.