Parkway Tunes × DGTL · Growth Partnership

The Network Is Real.
Now Build the Machine.

Two releases, fifteen Sessions, rooms from the Junction to Dubai — the taste is proven. What's missing is the engine: a visible operator, a content cadence that compounds, and systems that turn every night into the next three. That's the retainer.

PRKWY
Parkway, Right Now
CataloguePARKWAY 001 · 002 — Hush lands Aug 30
Parkway Sessions15 films · Toronto ⇄ Dubai
Rooms playedOhyo Arcade · NØMAD · RCHIVE · Story
Demo inboxOpen — "we listen to everything"
Upcoming shows"Transmitting soon"
Sourced from parkwaytunes.com · Aug 2026
Trusted by industry leaders and innovators worldwide
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The Honest Read

The Label Posts.
The Operator Is Invisible.

01

Artists sign with a person, not a page

The next Gdaal decides based on who's visibly building. Without an operator brand, every signing conversation starts from cold — and the demo inbox you opened can't convert what it can't see.

02

Every event starts from zero

Sessions get filmed, nights happen, then the momentum evaporates. No cadence, no retargeting, no list — so the next date sells like the first one ever did.

03

Global network, local infrastructure

Dubai sessions, Istanbul and London bookings in the orbit — but no system underneath: no reporting, no funnel, no repeatable machine an international label needs to service inbound artists.

The Machine

One Engine. Five Gears.

Everything in the retainer feeds the next stage. Presence builds gravity, gravity fills rooms, rooms fund artists, artists compound the label.

01

Presence

Your operator brand + Parkway's identity, built and visible.

02

Cadence

Weekly content engine across every channel — never dark again.

03

Data

Tracked links, ticket attribution, monthly numbers that steer.

04

Rooms

Events sell on runway, recaps sell the next one, list grows.

05

Artists

Visible machine attracts talent; label services them at scale.

The Retainer

Everything, Monthly.

◉

Production

Two production days a month — event coverage, Sessions filming, or studio content days. Shot, edited, delivered.

2 days / mo
▶

Short-form engine

Reels, Sessions cutdowns and personal-brand content, cut for each platform and posted on calendar — the cadence that keeps Parkway and its operator visible between events.

12+ pieces / mo
◈

Channel operation

Full management of the label and personal channels — calendar, publishing, community touchpoints, photo sets from every shoot day.

Always on
✦

Creative direction

The brand system for Parkway and for you as its operator — visual identity, release assets, event key art direction, and artist-facing treatments in each artist's own language, the way the Gdaal package was built.

Ongoing
◭

Data & reporting

Tracked links and ticket attribution on everything we publish, one monthly growth report, and a quarterly strategy session that decides where the next ninety days point.

Monthly
$5,000 CAD / month
Three-month foundation term to build the machine, month-to-month after. Artist productions for label talent priced at preferred rates on top.
Call →
Aligned Upside

We Win When You Win.

The retainer covers the work. The ladder below only pays when the numbers move — so our incentive is your growth, not your invoice.

When this happens
Unlocked
Reach doublesAny month total tracked reach clears 2× the day-14 baseline.
Growth bonus to DGTL
Tickets convert through our linksNet ticket revenue attributed to DGTL-tracked links and codes.
Small % share — every post carries a ticket number
Label artists book productionTreatments, videos and batch days for Parkway talent.
Preferred rates + first refusal — you resell at margin
Three straight months on targetThe machine is proven at day 90.
Scale conversation — expanded partnership, rate locked on renewal

Exact thresholds and percentages sit in Schedule B of the agreement — set together from the day-14 baseline audit, so targets are real, not theatre.

The First Ninety Days

Foundation to Flywheel

01

Audit & baseline Weeks 1–2

Full channel and funnel audit, KPI baseline locked, brand system for Parkway + operator drafted, tracking installed on everything.

02

Cadence live Weeks 2–4

Content engine starts publishing — Sessions cutdowns, personal-brand pieces, release assets for the catalogue. First production day banked.

03

Data loop Month 2

First monthly report. What moved gets doubled, what didn't gets cut. Ticket attribution live on the next event announce.

04

Artist layer Months 2–3

First label-artist activation produced under the partnership — the Gdaal model applied to the roster, priced at preferred rates.

05

Scale decision Day 90

Numbers on the table. If the machine's proven, we structure the expanded partnership; if not, you walk with the system, the library, and the data.

The Back Office

A label signing artists across borders needs more than content — it needs the right corporate structure, clean IP and trademark strategy, and licensing that travels. We map the options with you — Canadian, US and international structures — and educate on how artist IP, publishing and trademarks should sit as this scales. Implementation runs through licensed legal and tax counsel; we bring the picture and the introductions.

Corporate structuringIP & trademark strategyLicensing educationCross-border planningCounsel-executed
Proof in Motion

You've Already Seen How We Work

GDAAL × LAVELLE
Live Engagement · Aug 2026

The Gdaal package — researched, designed, shipped

A gated interactive pitch, a private artist treatment built from a full study of Gdaal's visual language — Farsi option included — a concept film PDF, and a reactive audio experience. Built and live in days, in the artist's own aesthetic, not ours. That's the standard every Parkway artist gets under this retainer.

See it live →
2 pagesPitch + private treatment
3 conceptsIn the artist's language
EN · فاBilingual, verified system
350M+Creator reach
5B+Impressions
60+Campaigns
Testimonials

What Clients Say

"Guys!!! WOW! This is awesome 😍 I love it 💖 So happy to see the results!"

JL
Jelena LjubinkovicSocial Media Channel Manager, Epidemic Sound
ART VILLASCOSTA RICA

"It's rare to find such young and passionate professionals. I am privileged to work with them... Their creativity, work ethic, skills and drive are exceptional. Just look at what they did for Art Villas in only 5 shooting days!"

FŽ
Filip ŽákFounder, Art Villas Costa Rica

The machine runs.

FAQ

The Practical Questions

What's inside the retainer vs billed separately?

Everything in the five rows above is inside. Artist productions for label talent (videos, treatments, batch days), paid ad spend, and travel bill separately — at preferred rates set in the agreement.

Who owns what we make?

You do — every deliverable assigns to Parkway on payment. Artists keep their own IP, always. DGTL keeps portfolio rights and its own tooling.

What happens after the three months?

Month-to-month at the same rate, or the day-90 scale conversation if targets hit. Either way you keep the system, the content library, and the data — nothing is hostage.

How are the incentives measured?

Against a baseline we audit together in the first two weeks, through tracking we both can see — links, codes, platform analytics. Schedule B spells out every threshold before anyone signs.