You asked what should be tackled first. This is it — three separate pieces of work, each with its own hours, its own ceiling, and its own start date. Take one, take all three, or change the order. Our standard rate is $125 an hour. For this stage of the work it is $95, billed against a log you can see, and nothing goes past the ceiling without you saying so in writing.
Your site says 501 Alliance Avenue. Yelp still lists 104 Kenhar Drive. Another directory lists 20 Leslie Street. When Google sees three addresses it stops trusting any of them. That is why you are not showing up on the map when someone nearby searches for a piano tuner.
Your home page and your piano tuning page both have an empty description tag. Your home page title is just the words The Piano Boutique — no city, no service. Google fills in the blank by guessing. Your tuning page is the one with your booking link on it.
Drake. Michael Bublé. Alicia Keys. The National Ballet. The Toronto Symphony. Meridian Hall. Metalworks. Sony Music. Nick Nurse's red Steinway. It is all sitting on one inside page as still images, with no video and no story attached. Nobody else in Toronto has that list.
The full audit is fifteen findings across six categories, with the evidence for each one. Most of Workstream A is correcting things that are already broken, and most of that is low-effort. Download the audit if you want the detail — everything below is drawn from it.
Download the audit (PDF) →This is the audit's Phase 0 — the corrective work. Page titles and descriptions across the site. Structured data so Google can read who you are, what you do and where. One canonical address everywhere it appears online, including the listings still showing Kenhar Drive and Leslie Street. Copy corrected so the site stops saying North York and stops advertising a June opening. Your name back on your own blog posts. Analytics and Search Console connected so we have a starting line to measure from. Needs nothing from you except access.
A page on your own site that puts the concert work where people can find it. The National Ballet, the Toronto Symphony, Meridian Hall, Metalworks, Sony Music, the Living Arts Centre — written as your account of the work rather than a wall of borrowed photographs, which also clears the rights problem the audit flagged. Built and wired for search while you're away; you fill the gaps and approve the wording when you're back.
The physical setup, using the key you left. One grand moved into the vacant studio and positioned, the room dressed, lighting and sound tested and left standing so every future shoot starts ready. Then the filming that doesn't need you in frame — the instrument, the workshop, the detail of the action and the hammers. You on camera waits until you're home.
All three: 60 hours estimated · 74 hour ceiling · $7,500 $5,700 estimated, $9,250 $7,030 maximum — a saving of $1,800 at the estimate and $2,220 at the ceiling. Each is independent — approving one does not commit you to the others.
Workstream A can't start until these land. You can do all of it from a phone in France.
Add stephen@dgtlgroup.io as an Administrator on thepianoboutique.com. Settings → Permissions → Invite.
Add the same address as a Manager. This is the one that fixes the map listing.
Add as a Full user, or confirm it has never been set up and I'll verify the site myself.
Editor access, or confirm there's nothing installed and I'll install it.
Claim the listing at 104 Kenhar Drive. It has to be you; it takes about ten minutes and it's the single biggest local-search fix on the list.
Instagram, Facebook, YouTube and LinkedIn. Admin invites are fine, I don't need passwords.
Confirm the booking link on the tuning page is the one you want everything pointing at.
Do you still carry Kawai and Hailun? The site says so in one place and sells Roland in another.
The site lists Tuesday to Thursday, Saturday and Sunday. No Friday, no Monday. Confirm that's right before I publish it everywhere.
Send what you can. I'll start on whatever has come through and tell you what's still blocking.
Every tuning customer is a name on your list. Some of those names buy a piano later.
You send the logins. I start the same day.
Workstream A. Titles, descriptions, schema, one address everywhere.
The piano moves. The room gets dressed and lit.
Your credentials page, written and ready for your notes.
You're back. We shoot you, and the room is already standing.
A 40-year-old market with an inherited website full of security holes and no schema markup. We hardened it, rebuilt the image pipeline, added schema and clean internal links. Mobile Lighthouse score went from 45 to 86. Organic traffic doubled in twelve months.
We relaunched their TikTok with 15 to 17 second native edits built around three repeatable formats, and ran the channel end to end. Over 12 million views, organic and paid.
One production block on the property produced four separate content streams — photo, video, FPV drone and an influencer activation — enough to cover their next full campaign cycle.
These are DGTL projects. Nothing above is a promise about your results.
“It's rare to find such young and passionate professionals. I am privileged to work with them... Their creativity, work ethic, skills and drive are exceptional. Just look at what they did for Art Villas in only 5 shooting days!”
It stops at the ceiling. If a workstream is going to need more hours than the ceiling allows, I tell you before I spend them and you decide. No surprise invoices.
An itemised log, updated as I go, shared with you. Date, task, hours. You can look at it any time, including from France.
$125 an hour is what we normally charge. $95 is a promotional rate for this first stage — the corrective work and the first content batch. It holds for the three workstreams below. If we carry on after that we will agree the rate before anything else starts, and I will not change it partway through something you have already approved.
On completion of each workstream, or every two weeks if one runs longer than that. Whichever comes first.
No. This is hourly work with a ceiling, not a retainer. If you want to stop after Workstream A, we stop after Workstream A and you keep everything.
Reply with A, B, C, or any combination, and send whatever access you can get to from where you are. I'll start the same day and send you the log at the end of the first week.
