DGTL takes a 3–6 month term in one empty suite. Your building gets a full content, marketing, and web engineering program — paid entirely in access. Zero invoices. Zero cashflow.
Toronto's purpose-built apartment vacancy hit 3.0% in October 2025 — the highest since the pandemic. Lease-ups are slower, and CMHC reports operators responding "by offering incentives to new tenants, such as a month of free rent, moving allowances and signing bonuses."
In Q2 2025, 65% of GTHA purpose-built projects were offering renter incentives. Two months free is now the single most common one. Free months, gift cards, signing bonuses — real money out the door, and every dollar of it buys exactly one lease.
Sources: CMHC Rental Market Report (Dec 2025) · Rentals.ca National Rent Report (Jul 2026) · Urbanation (Q2 2025, Q4 2025)
During the residency, DGTL operates as your embedded creative department — shooting, publishing, building, and shipping on a published calendar.
A full lease-up content library shot on property: amenity and suite photography, long-form and short-form video, FPV drone flythroughs, and UGC-style resident content.
End-to-end channel operations plus creator activations through DGTL Influence — 80+ vetted creators with 350M+ combined reach, brought to your building.
A leasing microsite or full site rebuild, engineered for speed and search — the same practice that took a client from mobile Lighthouse 45 to 86 and doubled organic traffic.
Paid-ready creative for Google and Meta, launch assets for new phases, and resident-experience storytelling that gives your leasing team something worth running.
Both tracks trade one vacant unit for a defined deliverables schedule. The difference is depth — a focused sprint, or a full creator-in-residence program.
Fit check and building selection — which property is in lease-up, which unit is sitting vacant, and which track makes sense.
A one-page deliverables schedule attached to a standard occupancy licence. No invoices, no PO, no vendor onboarding — the paperwork is lighter than a lease.
DGTL takes the unit and production starts week one. The suite doubles as a content studio for the term.
Deliverables land on a published calendar — content, channels, web. You own everything the moment it ships.
Full library and accounts transferred. Renew for another term, expand to another building, or convert to a standard engagement.
The Residency model is how hospitality has produced world-class content for years. DGTL has already run it at resort scale.
One on-property production block became four content streams: photography for web, OTA and paid; long-form and short-form video; FPV drone; and an influencer activation — a library that covered the resort's next campaign cycle without going back to production. The same model The Residency brings to your building.
WordPress rebuilt as Next.js 15 + Payload CMS with Stripe e-commerce and CRM sync — a full platform, shipped.
Mobile Lighthouse lifted from 45 to 86; organic traffic doubled in twelve months.
Creator-led, hook-first native edits and three repeatable pillars drove 12M+ views across organic and paid.
An empty unit earns nothing.
"Guys!!! WOW! This is awesome 😍 I love it 💖 So happy to see the results!"
"It's rare to find such young and passionate professionals. I am privileged to work with them... Their creativity, work ethic, skills and drive are exceptional. Just look at what they did for Art Villas in only 5 shooting days!"
A standard occupancy licence agreement with a fixed term, paired with a one-page deliverables schedule. It is structured as a licence, not a tenancy conversion — a defined-term arrangement your counsel reviews once and signs. No ongoing obligations survive the term.
Correct. The unit is the consideration — no invoices move in either direction. Each side records the trade per its own accounting practices; talk to your accountant about how your organisation books contra arrangements. Operationally, nothing touches your AP process.
Professional occupants, and the unit doubles as a content studio for the term — the same suites and amenities being marketed are the ones being shot. Insurance is carried for the full term, and the unit is returned move-in ready at handoff.
Benchmark against what you already spend: two months free is roughly $5,150 per signed lease at Toronto's average asking rent — and that buys one lease. Then price the equivalent agency scope at market rates: a content library, a quarter or two of channel operations, creator activations, and web engineering. The deliverables schedule makes the comparison explicit before you sign.
You keep everything — the full library, the accounts, the site. From there: renew for another term, expand the model to another building in the portfolio, or convert to a standard engagement with the team that already knows your product.
Bring one building and one empty suite. We'll bring the deliverables schedule.
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