DGTL Group
DGTL Studios × DGTL Records · 20 Maud St

You Own the Room.
We Run the Machine.

You take the lease on Unit B3 and you keep everything that is already yours — the gear, the ears, the engineering, the clients you brought with you. DGTL builds the business layer around it: the brand, the website and booking system, a client pipeline out of our own production work, and DGTL Records as the registration and rights back end. We get paid on the work we originate. Nothing else.

20 Maud St · King West Lower level · Unit B3 Target open · [TARGET START DATE]
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Where this starts

You already own the hardest part. That is also the problem.

A full professional chain — tracking, mixing, mastering — sitting in boxes is not a business. It is inventory. Three gaps stand between what [ENGINEER NAME] owns today and a studio that pays for itself.

Gap 01

Gear without a room is capacity you can't sell.

Equipment does not generate revenue. Booked hours inside a treated, isolated room with an address do. Until there is a door a client can walk through, every piece of that chain is depreciating in storage instead of billing.

Toronto has 85 listed recording studios and 75 labels. None of them are competing with you on equipment. They are competing with you on availability.

City of Toronto Music Industry Strategy 2022–2026.
Gap 02

A room without a pipeline is a hobby with overhead.

The published benchmark is unforgiving: a studio's rate has to cover its costs at roughly 50% utilization — about 140–150 billable hours a month — and the standing advice is not to open unless you can start near half capacity. A conservative floor is 100 billable hours a month.

Toronto rooms do not fail on talent. They fail on the gap between the rent and the calendar. Josh Korody's Candle closed in 2022 over rising rent.

Justin Colletti, SonicScoop, 5 Feb 2017.
Gap 03

The rights on the work are unregistered and earning nothing.

A master that is not registered is a master that cannot be paid. ISRC, SOCAN, the MLC, SoundExchange, neighbouring rights — every one of them pays against a registration that somebody had to file.

Canada's collection landscape moved under everyone's feet in 2025–26: MROC wound down, Connect Music now serves majors only, SOPROQ became Panorama in September 2025, and SOCAN agreed to acquire CMRRA on 29 July 2026. Anyone advising from pre-2025 sources is giving you a wrong map.

The Opportunity

The room next door is a referral network, not foot traffic.

Strashin Developments — the owner of 20 Maud, with its property-management office in the same building at Suite 500 — writes its own leasing copy for exactly one kind of tenant: space ideal for creative agencies and designers, new media studios, and showrooms. That is their phrase, not ours. A recording studio in the lower level is the tenant this building is already advertising for.

Directly beside Unit B3, in units B1/B2 of the same lower level, is Archive Threads — the appointment-only archive-fashion showroom that opened in April 2024, run by Alex Maxamenko and Christian Ferguson, open Thursday to Monday, 12–6pm. It is not a shop with a street window. It is a booked calendar.

The mechanism is specific. Archive Threads sourced wardrobe for Heated Rivalry, Crave's most-watched original to date — and the costume designer found them on Instagram and booked an appointment. That is the flow next door: working artists, stylists, producers and production wardrobe departments who already commission work and already travel to this address to get it. Proximity gives you access to a curated stream of people who make things. It does not give you shoppers, and we are not going to pretend it does.

The building
Class C brick-and-beam, built 1910–1935, 5 floors, ~40,000–44,000 sq ft, 12' unfinished ceilings, sprinklered, 39 surface parking spaces
The context
King-Spadina Heritage Conservation District, CRE zoning, Fashion District — Strashin also holds 460 & 471 Richmond W, 20 Camden, 487 Adelaide W
The comparable
Desert Fish Studios, 401 Richmond St W Suite B102 — a lower-level room about 1 km away running Dolby Atmos 9.1.4 with full VO, ADR, game and post work
LoopNet listing 33753707 and company profile; Gitalis brochure, 2 Apr 2026; Globe and Mail, 4 Jan 2026; blogTO, Feb 2025.
The division of labour

You keep the engineering. We build and run the business.

Four pieces. None of them touch your lease, your gear, or the clients you already have.

01 · The Room

DGTL Studios

The service menu the room sells, positioned from day one as more than a music room: tracking and mixing, mastering, soundtracking and composition, sync-ready production, post-production, ADR and voice, foley, and an Atmos-capable build path as the room matures.

Ontario film and television production was $2.70 billion in 2025, up 5.7% across 363 productions and 35,268 full-time-equivalent jobs. That is the demand a picture-capable room sits next to. A music-only room does not.

TrackingMixingMasteringSoundtrackingCompositionSyncPostFoleyADR / VOAtmos-ready
Ontario Creates 2025 Film & Television Production Statistics, filed 30 Mar 2026.
02 · The Rights

DGTL Records

The administrative back end most independent rooms never build. ISRC prefix and GS1 barcodes, release registration, publishing administration, neighbouring rights, and sync licensing — filed correctly, on a current map of Canadian collection rather than a stale one.

Turning this engine on costs under CAD $300 in year one; GS1 Canada's individual tier is $26.25/year. The barrier has never been financial. It is administrative, and administration is a thing you can hand to someone else.

ISRCGS1SOCANMLCSoundExchangePanoramaPublishing adminSync
03 · The Front Door

Brand & Booking

Identity for [STUDIO NAME] — name treatment, mark, rate card, session decks — plus the website and a real booking system: availability, session types, deposits, confirmations and the follow-up that turns a first session into a second one.

This is the thing DGTL has already shipped. We rebuilt The 400 Market on Next.js 15 and Payload CMS v3 with Stripe checkout, webhook order sync, bidirectional CRM sync and marketing automation across 12+ routes and 10+ direct integrations. A studio booking flow is a smaller version of a system we run in production.

IdentityRate cardWebsiteBooking + depositsCRMAutomation
04 · The Flow

Pipeline

The part nobody can buy off a shelf. DGTL runs content, social, influencer and advertising work for brands, and DGTL Influence carries a network of 80+ vetted creators with 350M+ combined reach across 60+ campaigns. Those productions need scoring, sound design, VO, mixing and mastering — and today that work goes to somebody else's room.

We route the audio side of what we originate into your calendar, and we get paid on that work. Your existing clients stay yours, in full, and we never invoice against them.

Brand productionsCreator workAgency postReferral
The centerpiece

Two revenue engines, not one.

Almost every independent room in this city runs on one engine and wonders why it is always one bad month from closing. Billable hours are the floor. Rights are the compounding layer. They do not compete — they stack.

Engine One · The Room

Sessions booked. Hours billed.

Linear. Immediate. Pays the rent.

A session is sold, run and delivered. The money lands the same month. This engine is capped by the number of hours in the calendar, and that cap is exactly why it must be measured against a published benchmark instead of a hope.

1
Inbound briefA brand, artist, label or production arrives with a deliverable and a date.
2
BookingSession type, hours and deposit confirmed through the booking system — 50% deposit is the standard in this market.
3
SessionThe room and the engineer do the work. This is the part you already do better than the business around it.
4
DeliverableMix, master, stems, ADR, foley or finished score handed back on spec.
5
Repeat clientFollow-up and rebooking, run by the system rather than by remembering.
100 → 150 hrs / month
100 billable hours a month is the conservative floor. 140–150 is the 50% utilization mark a rate card is supposed to cover costs at. Commercial Toronto day rates run $500–$1,500 per day on a 10-hour day — a band the industry rarely advertises.
Justin Colletti, SonicScoop; Union Sound Company FAQ; published Toronto rate card (Private Ear Recording, 2026 Rates): $170 first hour then $85/hr, $800/10-hour day, mixing $800/song, mastering $150/track, foley $100/hr or $1,000/day, sound design and scoring plus mix $800 per finished minute.
Engine Two · The Rights

Work recorded. Registered. Collecting.

Compounding. Delayed. Owns the upside.

Every master that passes through the room is an asset with a lifetime, not a job with an invoice. Registered properly, it keeps paying long after the session is forgotten. Unregistered, it pays nothing, forever — and the difference between the two is paperwork.

1
MasterThe finished recording leaves the room — the same output Engine One already billed for.
2
ISRC + registrationISRC prefix, GS1 barcode, ISNI, and the release registered under DGTL Records' catalogue discipline.
3
DistributionRelease to DSPs, correctly credited, with the metadata the collection societies actually match against.
4
SOCAN · Panorama · MLC · SoundExchangePerforming, mechanical and neighbouring rights claimed on a 2026 map, not a 2019 one.
5
SyncThe catalogue is pitched into film, TV, advertising and games. Canadian sync revenue grew 11.0% to CAD $13.8 million in 2025.
Under CAD $300
What it costs to switch this engine on in year one — SoundExchange, SOCAN, the MLC, ISNI, an ISRC prefix and a GS1 barcode, with GS1 Canada's individual tier at $26.25/year. Canadian recorded music was CAD $957.9m in 2025, up 5.6%.
Music Canada / IFPI, 18 Mar 2026; GS1 Canada published tier.

Engine One pays the rent. Engine Two is why the room is worth more in year five than it is in year one. Most independent studios only ever build the first one — which is why so many of them are only ever as good as last month's calendar.

How it gets built

Five steps from an empty unit to a room with two engines.

Sequenced so the room is earning before the expensive parts get built, and so nothing gets bought before there is a calendar to justify it.

01

Secure the Unit

Negotiate Unit B3 against what is actually published for this building: Suite 100, 4,541 SF at $26.00/SF net plus $19.00 TMI — $45.00 gross — and Suite 302, 1,329 SF at the same net on a 1–10 year term. The lower level is not publicly listed and carries no published rate, which is leverage in both directions. Target commencement [TARGET START DATE].

LOITermTMI
02

Build the Room

Treatment, isolation and monitoring first; the gear you already own goes in second. Floor plates in this building run ~8,000–8,800 sq ft with 12' unfinished ceilings — height is the asset in a lower-level build. Nothing is bought that the calendar has not asked for.

AcousticsIsolationExisting gear
03

Brand & Book

Identity, rate card and the [STUDIO NAME] site go live with a working booking system — availability, session types, deposits, confirmations. The room becomes bookable by a stranger at 2am without you answering a message.

IdentitySiteBookingDeposits
04

Register the Catalogue

DGTL Records switches on Engine Two: ISRC prefix, GS1 barcode, ISNI, SOCAN, the MLC, SoundExchange and Panorama. Under CAD $300 in year one, and it applies to everything the room cuts from that day forward.

ISRCRegistrationNeighbouring rights
05

Scale into Post & Atmos

Add the picture-adjacent lines the market pays best for — foley, ADR, sound design and scoring — then build toward immersive if, and only if, the calendar demands it. Dolby's published room minimum is 7.1.4; one Dolby-published case study built exactly that in a 13.5 × 12 × 8.8 ft space for US$6,900 by reusing existing monitors.

FoleyADRScoring7.1.4
Receipts, not promises

The machine already exists. It just doesn't have your room in it yet.

Five pieces of DGTL work that map directly onto what this studio needs: a music-licensing client, live-music production, and the exact commerce-and-booking stack the site will run on.

12M+
Music Licensing · 2023

Epidemic Sound — Creator-Led TikTok Relaunch

A music-licensing company handed us its channel end to end. We built 15–17 second hook-first native edits on three repeatable content pillars and ran channel ops. 12M+ views, organic and paid. The single most on-point proof on this page: we already work for the music-rights business.

Short-formChannel opsMusic rights
SOUNDS
OF THE CITY
Cinematic Film · 2024

Epidemic Sound — "Sounds of the City"

A cinematic film plus three short-form cuts for the same client. Music-led storytelling shot, scored and cut as one production — the kind of job that needs a room like yours on the audio side, and currently doesn't have one.

FilmShort cutsMusic-led
A DAY
WITH
Artist Production · 2024

Swae Lee — "A Day With"

A single-day embed with a major recording artist, hotel pickup through encore at Cabana and Rebel Toronto, delivered as a recap film plus a press-grade gallery. Artists at this level are the exact inbound Engine One is built to catch.

Artist embedRecap filmToronto
LIVE
Live Music · 2024

Lil Tjay — Calgary Live Recap

Live concert documentation with a dynamic edit and custom motion graphics. Music clients, on tour, with post requirements — the referral flow that arrives already needing audio work done properly and fast.

LiveMotion graphicsPost
45 → 86
Platform Build · 2025–2026

The 400 Market — Rebuild, Booking & Commerce

A 40-year-old market rebuilt as a modern platform: Next.js 15, React 19, Payload CMS v3, Stripe with webhook order sync, 12+ routes, 8 collections, 10+ direct integrations, 90/91 Lighthouse. The earlier performance pass took mobile Lighthouse from 45 to 86 and doubled organic traffic in 12 months. This is the team that builds your booking system.

Next.js 15Payload CMSStripeBookingSEO
350M+
Combined creator reach
5B+
Impressions delivered
80+
Vetted creators
60+
Campaigns run

DGTL Influence network, verified. These are DGTL's numbers — not projections for this studio.

A room is four walls and a rate card.

Testimonials

What the clients said.

Guys!!! WOW! This is awesome 😍 I love it 💖 So happy to see the results!
JL
Jelena Ljubinkovic
Social Media Channel Manager, Epidemic Sound
It's rare to find such young and passionate professionals. I am privileged to work with them... Their creativity, work ethic, skills and drive are exceptional. Just look at what they did for Art Villas in only 5 shooting days!
FŽ
Filip Žák
Founder, Art Villas Costa Rica
The part most pitches leave out

What we're not claiming.

Three things on this page could be oversold. Here is where each one actually stops.

01
The store next door does not deliver walk-in customers.
No recording studio anywhere has published a booking gain attributable to a neighbouring shop, and we are not going to invent one. Archive Threads is appointment-only, Thursday to Monday. What the adjacency delivers is proximity to people who already commission work — stylists, producers, wardrobe departments, artists — not shoppers wandering in off Maud Street. Treat it as a referral surface you have to work, not a source of traffic you get for free.
02
Spotify pays nothing extra for Atmos.
Spotify has no Dolby Atmos tier at all — its ladder tops out at lossless stereo. Only Apple Music pays a premium, giving Spatial Audio content a greater share of sound-recording royalties "by a rate of up to 10%", and counting any stream of a Spatial-available track on any device. Apple also requires the mix to come from multitracks or stems: upmixing and stem extraction are not allowed. Immersive is a real line of business, but it is one platform's incentive, not the market's.
03
The lower-level unit has no published rate.
Suite 100 and Suite 302 are publicly listed; Unit B3 is not, and no rate for the lower level has been published anywhere. Every number on this page about the economics of the room is a market benchmark or a published third-party rate card — not a quote for this space, and not a projection of what it will earn. The real number comes out of a negotiation that has not happened yet.
Before you sign anything

The five questions that decide this.

Who owns the masters?

[ENGINEER NAME] does — and so do the artists who record there, under whatever agreement is normal for the session. DGTL Records administers and registers. Administration is a service, not a transfer of ownership.

Where DGTL takes a stake in a specific master or a specific catalogue, it is negotiated deal by deal and written down before the session happens. It is never assumed, never retroactive, and never a default term of this arrangement.

What does DGTL actually get paid?

A share on work DGTL originates — sessions we route into your calendar out of our own production, brand and creator work — plus a build fee for the brand, the site and the booking system. Both are quoted before anything starts.

We do not take a percentage of clients you already have or clients who find you on your own. We do not touch your lease, your equipment or your engineering rate. If we bring you nothing in a given month, we are owed nothing on Engine One that month.

What happens if it doesn't fill?

The honest answer: the lease term is the risk, not the gear. Equipment you already own can move to another room or be sold. A signed multi-year lease cannot. That is why step one is negotiating the term, and why the published range on this building's other suites runs from one year to ten.

Toronto studios do not close because the engineering was bad. They close because rent kept climbing while the calendar stayed flat — Josh Korody's Candle closed in 2022 for exactly that reason. Meanwhile Grayson Music opened a three-studio music-and-post hub in the fashion district in February 2026, so the demand is plainly live. The market is not the question. The gap between the rent and the calendar is the question, which is the entire reason this pitch is about a pipeline rather than about a room.

Worth knowing: 111 of Ontario's 151 recording-studio employers have between one and four people. This is a small-business category by nature. Build the cost base to match.

Do I need Dolby certification for Atmos?

There is no such thing. Dolby does not certify Dolby Atmos music studios — the studio directory is self-submission. Any room advertising itself as "Dolby approved" for music is describing something that does not exist, and you should not pay to chase it.

What does exist is a published room minimum: 7.1.4, with 3.0 m side-to-side surrounds, 3.5 m centre-to-rear and 2.4 m floor-to-overhead, finished. A Dolby-published case study hit 7.1.4 in a 13.5 × 12 × 8.8 ft space for US$6,900 by reusing existing monitors. Nearby, Desert Fish Studios runs 9.1.4 out of a lower-level room at 401 Richmond St W. It is achievable. It is just a build decision that should follow demand rather than lead it.

Can we get grant money for this?

Not for the room. Recording studios are the first item on the Ontario Arts Council's ineligible-applicant list. Public money in this sector routes through the artist, not through the facility, and that is by design.

Which is exactly how you use it. OAC Music Recording Projects pays an artist up to $10,000 for an album and explicitly counts "studio and recording location rental" as an eligible cost. The studio's job is to be the vendor on somebody else's grant — and to be the room that knows how to be named on the budget line. Toronto has 18,000+ SOCAN creators. A meaningful number of them are applying.

Take the room, and let us build what goes around it.

One call. We walk through the unit, the term, the build sequence, what DGTL Records switches on in the first month, and exactly what DGTL is paid on and what it is not. If the numbers do not work for [ENGINEER NAME], we will say so on that call rather than after the lease is signed.

DGTL Studios × DGTL Records is a proposal for Unit B3, 20 Maud Street, Toronto M5V 2M5. It is not a lease offer and it is not a rate quote.

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