Gdaal · Lavelle Rooftop · King St W · Toronto
The recap sells your next event. His feed sells this one. Coverage. Artist creative. Partnership. One night on King West — built to outlive it.
Lavelle RooftopAUG 29
Coverage · Artist Creative · Partnership DGTL · Toronto
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The Real Job

Recaps That Post Late
Sold Zero Tickets.

A great night nobody can see didn't happen.

You sell successful nights to venues and promoters — the media is the proof and the promo. Content that lands the week after builds your brand, but it moved nothing. It has to run into the event, land the same night, and give the artist something he actually wants to post.

0
≈985K followers on the artist's Instagram
One post from his page out-reaches every poster, story and venue repost in the city — if the content is made in his language.
The Bar

Lavelle's Feed Is the Competition.
We Set the Bar Above It.

Lavelle's own social presence is polished, aspirational venue marketing — and every promoter's content competes inside that ecosystem for attention.

The standard event recap
The bar we set
✕Generic venue content — could be any night, any DJ
✓Artist-native content in Gdaal's own visual language
✕Posts days later, after the room has moved on
✓Stories same night — recap inside 72 hours
✕Lives and dies on the promoter's page
✓Built so the artist and the venue want to repost it

That last line is the venue play: content strong enough that Lavelle's own feed picks it up makes you the promoter whose nights make the venue look good — and that's what gets the next date held for you.

DGTL · FOR THE ARTIST · IN HIS LANGUAGE

We studied him before
we priced anything. Proof inside.

A private treatment built on his own catalogue — his palette, his rules, three concepts offered for his direction, not his approval. Forward it to his team as-is. It carries your name as the door.

See the Treatment →
FROM HIS CATALOGUE · PERC · ABRAYE NOGHREI 3 · ZIRZAMIN TA ERSHAD
The Offer

Three Tiers. One Night.

Every tier includes everything below it. Entry is $1,500 — the ladder above it is a conversation, not a menu.

Tier 1 · Faces You
Coverage
$1,500 CAD
Minimum engagement — where every project starts
  • 2 creatives, full event window
  • 100 edited photos
  • 1 × 60s commercial recap film
  • 2 vertical cutdowns for Reels
  • Delivery inside 72 hours
Text to Lock It
Where the tickets are
Tier 2 · You + The Artist
Coverage + Artist Creative
Priced on a call — above minimum entry
  • Everything in Tier 1
  • Same-night story clips
  • 3 artist-native reels in his live grammar
  • Artist delivery pack, sized for his page
  • The private treatment — yours to forward
Call for the Number →
Tier 3 · Faces Everyone
The Partnership
Priced on a call — above minimum entry
  • Everything in Tiers 1 + 2
  • Production day at our 20,000 sq ft studio
  • Directed narrative short film
  • Batch content library — artist-owned
  • DGTL co-promo through event week
Call for the Number

$1,500 is our minimum entry to work. The studio day in Tiers 2–3 runs either side of the 29th at the same price — before the event if the artist's in the city by ~Aug 22, or Aug 30–Sep 10 as tour visuals for Istanbul and London. You can say yes before his calendar answers.

Stack It Your Way

Add-Ons & The Rolodex

Bolt-Ons

Add to any tier, priced flat
Extra reel cutdown$100
+100 edited photos$300
Same-night story package$150
Second shooter$350
Extended 3-min aftermovie$500

The Build Layer

Scoped on a call — pointed at one number: sold out
Event landing pages Website development Software engineering Ad campaign management Ticket conversion tracking Event key art

Content fills the top of the funnel. This layer closes it — link-in-bio to checkout, tracked, so every post has a ticket number attached to it.

The Rolodex

Production resources on referral
Supercar rentals Mansion & estate sets Rooftop production locations 80+ creator network

When a concept needs a car, a house, a rooftop or a face — we already know whose number to call.

Receipts, Not Promises

We've Shot Nights Like This

A DAY WITH
Artist Documentary · 2024

Swae Lee — "A Day With"

Hotel pickup through encore at Cabana & Rebel Toronto. Film + press-grade gallery.

LIVE
Concert Recap · 2024

Lil Tjay — Calgary Live

Full live documentation, dynamic edit, custom motion graphics.

12M+
Creator Content · 2023

Epidemic Sound — TikTok

Hook-first native edits, 12M+ views organic + paid.

350M+Creator reach
5B+Impressions
60+Campaigns

Shot tonight.

The Concept File

Full concept outlines, production approach, scheduling paths and terms of confidence — the depth we kept off this page. Seven pages, confidential.

Download PDF →
FAQ

The Practical Questions

What if Gdaal isn't in Toronto before the 29th?

Event coverage runs as planned; the production day slots Aug 30–Sep 10 and the deliverables become tour visuals for his fall dates. Same price, nothing shrinks.

Who owns the content?

You get full usage for your pages, venues and promoter network. Artist-facing deliverables are packaged for his channels; the Tier 3 library is his to own. Exact terms in writing before the shoot.

Who approves his shots?

You approve yours; his team approves anything cut for his channels. Approval routing is locked before the night so nothing stalls after.

Can I start on Tier 1 and upgrade?

Yes — Tier 1 upgrades to Tier 2 up to 48 hours before doors, and the Tier 3 production day can be added post-event since Path B already schedules it there.